top of page


A day in the life of a brand designer can vary depending on the specific industry, company, and projects they are working on. However, here's a general overview of what a typical day might look like for a brand designer:


  • Planning and organizing: The day usually begins with reviewing emails, messages, and any pending tasks. Prioritizing the work for the day and creating a to-do list is crucial to stay organized.

  • Creative briefings: Meeting with clients or team members to discuss project requirements, goals, and expectations. This could involve gathering information about the brand's target audience, values, and desired visual identity.

  • Research and concept development: Conducting research on the industry, competitors, and current design trends to gather inspiration and insights. Brainstorming and sketching initial concepts for the brand design, logo, typography, color schemes, and other visual elements.


  • Design creation: Translating concepts into digital designs using graphic design software like Adobe Creative Suite (Photoshop, Illustrator, InDesign). Developing various design options and refining them based on feedback and client input.

  • Collaboration and feedback: Sharing design concepts with the client or team members, presenting the rationale behind the designs, and gathering feedback. Iterating on the designs based on the feedback received, making necessary revisions and improvements.

  • Brand guidelines: Developing brand guidelines or style guides that outline the visual elements, logo usage, typography, color palettes, and other design specifications. These guidelines ensure consistency in the brand's visual identity across different platforms and materials.


  • Project management: Updating project management tools or software to track progress, deadlines, and milestones. Coordinating with other team members, such as copywriters or marketers, to ensure a cohesive brand message.

  • Personal development: Taking time to stay updated with industry trends, attending webinars or workshops, reading design blogs, or engaging in other forms of professional development to enhance skills and knowledge.

  • Wrap-up and organization: Reviewing the day's work, saving and organizing design files, and documenting any necessary notes or client feedback. Ensuring that all design assets are properly labeled and stored for easy access in the future.

Of course, the above tasks can be adjusted and interchanged based on the specific projects and priorities at hand. Brand designers often work on multiple projects simultaneously, so managing time effectively and maintaining open communication with clients and team members are vital skills for success.


bottom of page